user experience
Among people who create websites or apps there's an understanding that UX, user experience, is massively important. We know that most users either don't have the technical knowledge to use software that isn't intuitive, or they simply don't have time to be bothered to get to know an app that isn't easy to use (and they have many alternatives to switch to).
So I'd think that ease of use of one's products is a common concern among companies of all industries, right? Well, I then moved to a new place and had to assemble a lot of furniture… What an absulute UX nightmare it was!
(~3 min read)